Located on the Mother Road, old Route 66 (now Central Avenue), this thriving retail and business district is busy day and night and features an eclectic mix of galleries, local retailers, boutiques and restaurants. Shoppers can snack on sushi, burgers, microbrews, fine Italian cuisine and Greek food, buy Mexican folk art, get an upscale hair cut, browse work by New Mexico artists and even invest in a tattoo or a vintage frock. The city’s art house theater, the Guild Cinema, is located here and has nightly showings of wildly different kinds of films: documentaries, classic cinema, foreign flicks and works by local filmmakers. While the area is near the University of New Mexico, the bar scene tends to draw an older crowd from the mid- to late-20s on up, while the students head toward Downtown on weekends. Nob Hill hosts a Shop and Stroll event twice a year, usually in July and December. During those times, Central is closed to traffic, merchants stay open late, and street performers entertain wandering pedestrians.